Primeiros Passos: Rota para se Tornar um Entregador
A jornada para se tornar um entregador Shopee começa com a formulação da hipótese central: ‘A otimização do trajetória de inscrição expandirá o número de entregadores ativos em 20%’. Para validar essa hipótese, definimos métricas claras de sucesso, como o número de inscrições completadas, o tempo médio de aprovação e a taxa de retenção de novos entregadores após o primeiro mês. Imagine que você está gerenciando um projeto de melhoria contínua.
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Seleção das Ofertas Magazine Luiza
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➚ Ver Ofertas
Criamos dois grupos: um grupo de controle, que segue o trajetória de inscrição atual, e um grupo experimental, que passará por um novo trajetória simplificado. O grupo experimental terá um formulário de inscrição mais intuitivo e um tutorial em vídeo explicando cada etapa. A duração do experimento será de quatro semanas, um prazo justificado pela necessidade de coletar informações suficientes para uma análise estatística confiável. Os recursos necessários incluem a equipe de desenvolvimento para construir o novo formulário, um designer para o tutorial em vídeo e analistas de informações para monitorar as métricas.
Requisitos Técnicos: O Que Você Precisa Saber
Entender os requisitos técnicos é crucial. O ponto central aqui é a definição clara das métricas de sucesso. Precisamos saber o que significa ‘sucesso’ para o nosso experimento. Por exemplo, se o propósito é expandir a eficiência da entrega, as métricas podem incluir o tempo médio de entrega por pacote, a taxa de sucesso na primeira tentativa e a quilometragem percorrida por entrega. A formulação da hipótese central a ser testada, nesse caso, pode ser: ‘A implementação de um novo sistema de roteirização reduzirá o tempo médio de entrega em 15%’.
Para testar essa hipótese, novamente, dividimos os entregadores em dois grupos: um grupo de controle, que utiliza o sistema de roteirização atual, e um grupo experimental, que utilizará o novo sistema. A duração do experimento será de seis semanas, período necessário para abranger variações sazonais no volume de entregas. Os recursos necessários incluem o acesso ao novo sistema de roteirização, treinamento para os entregadores no grupo experimental e ferramentas de monitoramento para coletar os informações das métricas definidas.
Maximizando Ganhos: Estratégias e Oportunidades
Para maximizar os ganhos como entregador Shopee, é essencial entender como os testes A/B podem otimizar suas estratégias. Vamos supor que você queira testar qual tipo de mensagem de notificação gera a maior taxa de resposta dos clientes. A formulação da hipótese central a ser testada seria: ‘O envio de notificações com ofertas personalizadas expandirá a taxa de resposta dos clientes em 10%’.
O grupo de controle receberá notificações genéricas, enquanto o grupo experimental receberá notificações com ofertas personalizadas com base em seu histórico de compras. A duração do experimento será de duas semanas, tempo suficiente para coletar informações significativos. As métricas de sucesso incluem a taxa de abertura das notificações, a taxa de cliques nas ofertas e o número de compras realizadas após o recebimento das notificações. Os recursos necessários são uma plataforma de envio de notificações que permita a segmentação dos clientes e o monitoramento das métricas, bem como a criação de diferentes modelos de mensagens para os grupos de controle e experimental. É crucial coletar informações para comprovar qual das estratégias performa melhor.
