Hipótese Central: Otimização de Cupons Uber e Shopee
Em um cenário de busca constante por economia, exploraremos uma hipótese central: a integração de cupons Uber e Shopee pode otimizar os gastos mensais do usuário. Para testar esta premissa, formulamos um experimento que visa comparar o impacto do uso coordenado de cupons das duas plataformas, frente ao uso isolado ou à ausência de cupons. Vale destacar que o sucesso será medido pela redução percentual nos gastos totais com transporte e compras online, durante o período experimental. Definimos, como métrica principal, o valor total economizado mensalmente.
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O experimento requer recursos mínimos: acesso às plataformas Uber e Shopee, disponibilidade de cupons e um sistema de registro dos gastos. A duração será de quatro semanas, um prazo razoável para capturar padrões de consumo consistentes, minimizando o impacto de variações sazonais. Alocaremos um grupo de controle, que não utilizará cupons, e um grupo experimental, que aplicará cupons estrategicamente.
A Jornada do experimento: Uma Narrativa de Economia
Imagine a seguinte situação: Maria, uma estudante universitária, depende do Uber para se locomover e adora comprar na Shopee. Ela gasta uma quantia considerável por mês com ambos os serviços. Cansada de observar seu orçamento apertado, Maria decide participar do nosso experimento. O propósito, no fim das contas, é descobrir se a utilização de cupons Uber e Shopee, de forma coordenada, pode aliviar suas finanças.
A partir daí, Maria segue um roteiro pré-definido. Durante quatro semanas, ela registra meticulosamente todos os seus gastos com Uber e Shopee, separando as despesas do grupo de controle (sem cupons) e do grupo experimental (com cupons). A jornada revela a importância da disciplina e da organização para o sucesso do experimento. O experimento demonstra o potencial dos cupons para transformar a vida financeira de uma estudante.
Implementação Técnica: Grupo de Controle vs. Grupo Experimental
A implementação do experimento A/B segue uma lógica clara: dividimos os participantes em dois grupos distintos. O grupo de controle mantém seus hábitos de consumo regulares, sem a utilização de cupons Uber ou Shopee. Por outro lado, o grupo experimental é instruído a aplicar cupons sempre que disponíveis, buscando maximizar o desconto em cada transação. Por exemplo, se um cupom Uber oferece 20% de desconto em corridas durante a semana, o grupo experimental o utilizará nessas ocasiões. Similarmente, cupons Shopee para frete grátis ou descontos em produtos específicos serão aplicados estrategicamente.
A duração do experimento é de 28 dias, um período suficiente para coletar informações relevantes e minimizar o impacto de flutuações sazonais no consumo. Os recursos necessários incluem acesso às plataformas Uber e Shopee, disponibilidade de cupons e uma planilha para registrar os gastos de cada grupo. Ao final do período, compararemos as médias de gastos dos dois grupos para determinar se a utilização de cupons gera uma economia significativa.
